Pwc's Cfodirect Podcast

Text us your thoughts on this episodeThis episode begins a podcast miniseries on revenue topics with a discussion of principal versus agent (PvA) or “gross versus net” revenue. In other words, the principal in a transaction records revenue on a gross basis and the agent records revenue net. The PvA analysis can be subjective but it's important to get it right as it can materially impact a key line item in the income statement, revenue from contracts with customers.In this episode, we discuss:2:00 – An overview of the PvA model and reporting impacts8:45 – Key considerations in the PvA analysis9:50 – Assessing control16:25 – Challenges in applying the PvA analysis to specific arrangements, including:16:59 – Healthcare services24:15 – Payment processing30:12 – Additional reminders relating to the PvA analysis and related disclosuresFor more information, read chapter 10 of our Revenue guide. Additionally, follow this podcast on your favorite podcast app for more episodes.Mike Coleman is a partner in PwC&apos