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NFL Football is back this week, should you be keeping an eye on the companies plastered on the side of stadiums?     (00:41) Ricky Mulvey and Dylan Lewis discuss:   - Why stadium sponsors generally don’t outperform their peers or the market. - When major sponsorships do and don’t make sense as part of a marketing budget.  - Monster Energy’s brilliance in focusing on extreme sports.    Companies discussed: F, PG, PAYC, MNST, ALGT, LUMN, MET, SOFI, AAPL, GOOG, GOOGL   Host: Dylan Lewis Guests: Ricky Mulvey Engineers: Tim Sparks Learn more about your ad choices. Visit megaphone.fm/adchoices