Nicole Bremner

Building a resilient brand in the aftermath of a financial crisis with London Money founder and director, Martin Stewart #117

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“Mortgage brokers are a bit like the crocodile in that we’ve been around for ‘4 billion years’ and nothing seems to be able to kill us off! We’ve managed to get through the credit crunch and the pandemic – good brokers survive those downturns because they are good business people and quite resilient.”My guest today on The Nicole Bremner Podcast is the CEO of The Money Group and founder and driving force behind its inaugural company, London Money.  Martin Stewart has been working in financial services for 30 years and believes that unifying a previously fragmented sector is the best way to get the broker at the forefront of the industry. We talk about how to break through the white noise and micromanagement within the financial industry, where the property and mortgage market is heading following the pandemic and how the simplicity of the London Money brand is set to provide unlimited outreach for his business.“Sometimes the simplest ideas are the best ideas. You can spend an awful lot of money on rebranding a