Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Today we're covering 3 specific Pinterest strategies you can use right now to market your handmade products. We dive into Interest Targeting, Idea Pins, and Promoted Pins. And true to form, Cali has some amazing Ninja tips coming your away with regard to these features - and Pinterest overall. Cali is a Pinterest Marketing Strategist and owner of The Halcyon Hive - a marketing agency that helps female-led creative businesses leverage Pinterest as a powerful marketing platform. She'll help you grow your business by getting new subscribers, sales, and leads through an optimized Pinterest funnel. Consider this Part 2 – an extension of sorts from Episode #354 that aired in January of this year. In this prior podcast, Cali gave us a current look at the Pinterest platform and the role it can play for your business – very different from social media platforms. I encourage you to go back and listen to that. But as we were talking, it became clear there were other enhanced opportunities offered on Pinterest that