Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Today's show is about a very important topic that can truly change how you think about your business AND how others perceive you in relation to your business. We're talking about your brand story. Answer honestly here. Do you currently hesitate when asked about your business? Do you stumble over what to say or answer timidly with very little confidence? Why do we do that? I mean, you’re around your products every single day. You should stand proud and speak confidently about what you offer and its value. If you’re not, it’s probably because you’ve never formulated your brand story. Well, guess what? That’s what we’re going to do right now. My guest, Meredith, takes direction from the Brand Story master himself, Donald Miller, to walk you through the steps of how to formulate your story and then where to apply it in your business. What a relief! Never again do you need to be hesitant or timid about sharing your pride and joy. The products you create and the value they provide to those lucky enough to have