Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

You've heard of branding and marketing and sales. But have you heard of micro-weirding? Well, buckle up because that's what we're diving into today. Have you ever stopped to think about how you decide where you’re going to spend your money? Yes, a special eye-catching graphic or creative reel may lead you to discover a new brand. But more than likely, this weekend you’re checking out the deals from companies you already know and support. How did that happen? How did they get on your favorite list? And even more importantly, how can you get on other people’s favorite list? It happens through a strategy called Micro-weirding. Spoiler alert – it is like concocting a potion that magnetically attracts sales. Yep – you definitely want to make your business Micro-Weird. Denise is CEO and co-founder of The S3 Agency, a creative agency specializing in Brand Elevation. She’s worked with clients like BMW of North America and Eight O'Clock Coffee. A self-proclaimed "battler of boring branding," Denise believes tha