Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Is selling handmade items wholesale a good idea for your business? It's not always the right fit. How do you know if it's for you? That's what we'll explore in this episode. Emily Kerr-Finell is the founder at Wholesale In a Box and One Mill School. A seasoned strategist, Emily has helped over 1,000 creative small business owners grow. Her fresh approach to business has been featured in The Oprah Magazine, Forbes, and Entrepreneur Magazine, and The Maker’s Summit. Emily walks us through figuring out if wholesale is right for you and your business. BUSINESS BUILDING INSIGHTS Do the work that you love sustainably. For you to thrive in business, it's crucial that what you have is unique and has a good story.  Your product should be consistent, compelling, interesting, and exciting. Be able to shift to marketing your products on online platforms so you can adapt to different circumstances. Make way for a cohesive experience, regardless of whether somebody is interacting with you online or in person.