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Okay, creators - it's time to engage your left brain. Because today, we're talking about Google Analytics for small business. But don't worry, my guest today is a master at explaining things in an easy-to-understand way. Chris Mercer, the co-founder of Measurement Marketing, is a sought-after measurement marketing expert. He’s been helping marketers, marketing teams, and agencies plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. Mercer has a knack for teaching and is known for his ability to simplify even the most complex ideas for his audience. He speaks at some of the top conferences in the industry such as Traffic & Conversion, Social Media Marketing World, and Content Jam. BUSINESS BUILDING INSIGHTS Make sure that the conversation you're having is relevant to your users. And the only way to make sure