Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

We all know keeping up with social media can be exhausting. But today's guest shares fresh insights on how to challenge social media best practices in order to create a sustainable social media strategy. Katie is the founder of KW Content, a content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Strong Brand Social is the newest project that empowers small brands to develop their own high-performing marketing programs that are guaranteed to drive growth. Katie’s goal is to demystify the art of social media marketing to offer focus, efficiency, and measurable results to small business owners, brand directors, and social media marketers. Challenge Social Media Best Practices With social media, change is constant. Focus instead on what doesn't change. Put your customer at the center of your story and tell the right brand stories that they really want to hear. Tie your content and social media publishing schedule to your business