Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Niche, niche, niche! Everyone says to choose a niche. But how to find a profitable niche that works for your business? Today's guest shows us how. Gail is an artisan specializing in hand-crafted, personalized gifts. She works mostly with businesses that use gift-giving as part of their client retention program. Realtors, mortgage brokers, insurance agents, financial advisors, CPAs, and business/life coaches are her best clients. Gail got started in the gift business at age 10 when she made customized mice finger puppets for a local consignment shop. Fast forward after a career in high-tech to 13 years ago when she started making glass and sterling jewelry. That led to personalized jewelry which eventually led to her current gift business. She says that when she left her high-tech executive position 4 years ago, she didn’t look back. And it was a great move because she’s having a blast today! BUSINESS BUILDING INSIGHTS Take those next steps. Keep figuring out what the next thing is because eventually, it