Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

One of the biggest challenges every business owner faces is how to get customers to buy. In today's show, we've got some incredible brain hacks and messaging techniques that help you make more sales - and I guarantee you've never heard these before! Melina is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Think about this … Are you charging the right prices and are they nudging customers to buy? Are your brand’s nuances sending the right signals to your customer’s brain? Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants (And Can’t Tell You), is scheduled for publication in May 2021. BUSINESS BUILDING INSIGHTS