Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

You may think that "brand values" are something only big corporations have to worry about. But the reality is staying true to your brand is something every business - no matter how small - should focus on. Today's guest shares how staying true to her brand helped her build a successful and thriving handmade business. Ximena is the hands and heart behind the handwoven creations of Entrelanas Designs. Her love for yarn and textiles began in her early teens when she first started knitting. This led to crocheting, needle felting, and when she started weaving on a rigid heddle loom – that became her passion. Coming from Uruguay, where wool and wool products are part of the country identity, she found that creating handwoven garments using Uruguayan pure wool was a way to stay connected to her roots. Today Ximena shares that part of who she is through Entrelanas Designs. BUSINESS BUILDING INSIGHTS Test the market. It's different when you hear it from people that you don't know as compared to hearing it from