Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Do you find the idea of running Facebook ads scary? If so, you're in luck. Because we're getting into how to use Facebook ads effectively for your handmade product business - even if you've never done it before. Shelby is the founder and CEO of Fempire Media, a Facebook and Instagram Ads Agency. She is obsessed with ads and helps women scale their businesses using paid promotion. In addition to running ad campaigns for her clients, Shelby takes interest in empowering female entrepreneurs to set up and manage their own profitable Facebook and Instagram ads. On the personal side, Shelby loves reality television, prosecco, and cooking with her two daughters. BUSINESS BUILDING INSIGHTS When you're ready to get help with your business, hire a platform specialist. They'll be able to help you faster than a generalist who does everything (especially when it comes to ads). How to Use Facebook Ads General Facebook Ads Tips: Ad platforms like Facebook and Instagram are constantly evolving and changing. And