Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

292 – The MOST Important Email Marketing Best Practice – It’s Not What You Think! with Gabriella Rapone of Email Maverick

Informações:

Sinopse

There is so much conflicting information about email marketing - do this, do that - don't do either of those things! That's why I've got Gabriella here to share email marketing best practices so we can finally get it right - and much more. Gabriella has worked every angle of email marketing, seen the high price of “not knowing” and the struggle that comes with it. So, she works to free us from these struggles. Gabriella has worked at an email service provider, owned an email service provider, and ran an email agency for 10 years – consulting for brands like As Seen On TV, United Online, and Classmates. Based on all this experience, she’s seen that solving problems with simple solutions is how to optimize email for profit. She’s an expert at engagement, open and click rates, and delivery to the inbox. Email Maverick was created because Gabriella is convinced that you’re sitting on a goldmine. You just don’t realize it. BUSINESS BUILDING INSIGHTS For maximum profits, you must know your audience and what