Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Do you resist email marketing for your business as too hard or complicated? The truth is, a good email marketing plan can be a real powerhouse to help you increase sales. And today we've got Chloe Thomas here to help us out. Chloë has been working in direct marketing since 2001. It started with a focus on in-store loyalty programs, catalog mailings, and email marketing. From there, she brought several established mail order businesses into the internet age – launching websites, first-ever email campaigns, as well as Google Adwords and affiliate marketing. Following her success there, Chloe transitioned her experience into a marketing agency all its own. She expanded into B2B marketing and sales and learned more about retail and eCommerce by working with everyone from high street retailers to pure play online startups. In 2012 Chloë realized her future was in helping eCommerce businesses work out what marketing they should be doing and so eCommerce MasterPlan was born. BUSINESS BUILDING INSIGHTS Keep op