Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Looking for a new income stream to add to your product business? Anne Mitchell shares how she created a private label business and how you can, too. After opening and selling one retail store in Austin and then another in El Paso, it’s fair to say that Anne has a good grasp of the retail landscape in Texas. What she realized during that time was that there were no items available to represent El Paso. She’s a 4th generation El Paso, Texan, and takes great pride in having attended Texas A&M during 5 successful football seasons in the Southwest Conference. So not being able to stock products representing El Paso simply wouldn’t do. Enter So El Paso, her current venture, which began in 2015. It’s now a retail, wholesale and internet business offering a line of gourmet products including salsas, jams, nuts, and more. BUSINESS BUILDING INSIGHTS Brick and mortar is all about the experience. That's what customers can't find online. Listen to what your customers say they want. You may discover a way to gr