Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

When Ana Bolanos built Limbo Imports Hammocks, she set the stage for sales as soon as her business opened. Today she's sharing actions you can take to build your online business to get more sales. Ana was born and raised in El Salvador and had always been fascinated by artisan-made goods and craftsmanship. She came to the United States when she 18 and had always dreamt of owning her own business … one that could make an impact. True to this vision, Ana partnered with a team of artisans to co-design hammock chairs in a way that preserves the Mayan ancestry yet adds a modern twist. Each fair trade hammock is one of a kind and allows Ana to celebrate history and her home country’s tradition. They’re functional pieces that are also beautiful and provide relaxation. BUSINESS BUILDING INSIGHTS Focus on your dream, your vision, your why. It will keep you going when things get hard. If things don’t happen as planned, keep going! Pivot and go in a different direction. Building an audience helps spark people