Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Kim is a second-generation chocolatier. Her son Colton, now 11, was only 1 year old when he suffered an anaphylactic reaction to some peanut butter. This immediately provoked a feeling of fear no parent should ever have to experience. In learning about cross contamination and the severity of a Peanut & Tree Nut allergy, Kim and her husband Mike soon learned he couldn't eat anything that was traditional retail candy. This inspired Kim to take a negative and turn it into a positive so no child feels left out or different. Having a safe line of chocolates and candies is very personal and dear to her heart because, "A Nut Shouldn't Spoil the Fun!" BUSINESS BUILDING INSIGHTS It's a mindset switch, take the negative and turn it into a positive. One way to ensure repeat customers is to have unique products. Here are some ways to attract customers – word of mouth, exhibiting at tradeshows and optimizing your website so you can be found online. Instead of searching for people, be available to those spe