Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Rick has been a pioneer in the Direct to Consumer (D2C) marketing industry since the early 90’s. He has used direct response strategies plus video marketing, to help build many iconic brands with products like The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others. Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his book, "Building Billion Dollar Brands" and his newest book, “Video Persuasion,” both now available on Amazon. BUSINESS BUILDING INSIGHTS Video is a powerful marketing medium if used correctly. It can significantly increase conversion rates when added to your website. People are always curious about what motivated you to start your business. This story will set you apart from the competition. Good authentic testimonials from people who have purchased your product is one of the most powerful marketing tools you can have. Engag