Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Roger is founder and CEO of Good Measures Foods, a company that is improving scratch baking for today's busy bakers. Roger leveraged the experience he gained by leading triple digit growth for several start-up retail brands to launch Good Measures. He has a passion for building businesses by developing winning strategies, overlaying a healthy dose of pragmatism and collaborating with excellent partners. Roger enjoys biking, family and travel. Personal mantra: "The measure with which you measure will in return be measured out to you." BUSINESS BUILDING INSIGHTS Have focus groups to confirm that your product resonates with your target market. It's important to be receptive and ready to take action when the right opportunities appear. The way to grow your business is through connections. When building a team, define the responsibilities and divide them into roles. Then find the right people to fill those spots. To get your products on a retailer's shelf, be courageous and talk directly with the st