Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Alesia is an e-commerce business strategist. She helps physical product sellers increase their revenue, improve profit margins and bring home more cash while creating a sustainable business. After six years in the manufacturing and packaging industry, Alesia's learned a thing or two about how to work with international and domestic vendors, make strategic production plans, analyze trends and utilize marketing strategies. This is what she brings to assist product-based businesses. Alesia lives in North Carolina with her fellow nerd husband, two wild boys and a rescue dog. She loves all things savory - cue the lasagna and glass of Cab. Business Building Insights As a business owner, you must watch your numbers. See where dollars are being tied up in inventory, how actions affect the bottom line and keep your overall costs in check. Have a plan for safety stock during the holidays. You don't want to miss out on sales growth because you don't have the materials or product to sell. A strategy to consider