Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Heidi Thompson is the best-selling author of “Clone Your Best Clients” and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for the wedding industry. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business and marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Wedding Business Magazine and Honeybook, and she’s an advisory board member for the UK Academy of Wedding and Event Planning. Business Building Insights When you’re open to opportunities they’re more likely to show up because you’re looking for them. Marketing is the way you bring people to you. Be intentional through creating a marketing plan. You don’t have to do all the things. You just have to do the key things that drive results. Be clear who you’re marketing to. Analyze your competition not to compare yourself to them but to differentiate yourself from them.