Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Katie Salmon is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel. Katie knows that not all business owners can afford to outsource their marketing. So this year, in additional to Katie Does Marketing, she co-founded Shop Pop, a one-stop resource center with marketing templates and education. Through Shop Pop, she hopes to help shop owners get the skills and confidence they need to do better marketing in less time. Business Building Insights Forward is forward. Little by little progress does add up. Consistent efforts over time will yield fruitful results. Email marketing is where you can build relationships and win sales. No one can even be on your email list unless they know you exist. People are three times more likely to see your emails than your posts