Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Coming back from Social Media Marketing World, I have good news! Although the landscape continues to change – seemingly daily – there is a lot to be optimistic about particularly for small handmade businesses. To be able to take advantage of the opportunities, however, you need to know about them in the first place. That’s what this show is all about. To back up a bit, Social Media Marketing World (#SMMW19) is the premier social media conference of it’s kind, held annually in San Diego. Featuring 120 speakers and over 6,000 attendees, we discuss everything from details on the various platforms to strategy and implementation. We also find out what the latest research shows and recommended changes to our marketing plans. This year certainly didn’t disappoint in terms of social media marketing changes! I return home energized and invigorated by the opportunities available to small businesses. Product businesses in particular have been hearing a lot of gloom and doom over recent years. Brick and mortar is dead.