Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Samatha is the owner of Bird Box Gifts. She specializes in gift sets and curated gift boxes and is ready to take it to the next level. The idea for Bird Box Gifts came about as she began putting gifts together for customers in her husband’s gift shop. Men would come in looking for Mother’s Day gifts and look a bit lost. She would come to their rescue and create custom gift combinations that thrilled the moms and made the husbands look like stars. That led to providing a similar service for graduations and all sorts of life events. Bird Box Gifts was born! It’s time now to build upon what has already been created. Samatha also has a full time job so it’s important to work efficiently and make all activities really count. She’s decided to focus on gift funnels as the strategy to grow her business and attract corporate accounts. What are gift funnels? You’ll hear all about them in the show. I think her plan is right on! Business Building Insights When you see someone else making progress and they are in