Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Jeanette Andersen is a passionate and multi-talented creator. She’s already the author of 5 books. But she also has skills in photography, a talent with designing soft goods products and is considering motivational speaking. This is a common challenge for creative women. When it comes down to starting a business, there are so many options. How do you possibly choose? It becomes confusing and leads to lots of activity with little result because there’s just too much going on at one time. Additionally, customers are confused because they can’t clearly define what you do. In our call, Jeanette narrows in on a product grouping that is cohesive and clear. We work through ideas for name recognition and branding. Now it’s time to test the market and we talk through next steps for this phase. Jeanette walks away with a focused plan that she’s excited about and dare I say, I think The Denim Blues is going to be a big hit! Business Building Insights Things change all the time. Be flexible. If you have doubts jus