Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Annette started Fill My Jar Candy Company three years ago, introducing the world to a unique line of handcrafted yet traditional caramel, toffees and chocolate barks. She grew up in a large Italian family where everything centered around the kitchen. There was always good food and a large table to gather around. Even when she was young, Annette loved showing people she cared about them by making delicious dishes and sweets. When Annette started her own family, she made homemade treats and candy to give as gifts for holidays, or as a way to say thank you to family, neighbors, friends, teachers, coaches and co-workers. After raising her daughters, she decided it was time to return to school and start on a path of making her dream a reality. Business Building Insights Sometimes you have to have a “what the hell” attitude to discover new possibilities. Narrow down your offerings based on what works for you and your customer. Be involved in local craft shows to get your name out. Regarding your websit