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Viveka von Rosen is Cofounder of Vengreso, the largest provider of full spectrum digital sales transformation solutions. Known as the @LinkedInExpert, she’s also the author of the best-selling book, LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand! She is a regular contributor to Forbes, Inc, Entrepreneur, Selling Power and the Social Media Examiner. The Start of Vengreso A group of LinkedIn experts and social selling experts thought about creating an online membership community to teach and train. But no one wanted to step up and take the lead. In the desire to come together as opposed to work against, five competitors (including Viveka) decided to start a social selling company, now known as Vengreso. Digital sales transformation is about the entire ecosphere of digital sales, strategies and marketing. Having these partners has made it easier for Viveka to provide a true value proposition as opposed to just competing and coming down to price. Business Building Insights