Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Jodi Pavey is the owner J Pavey Designs located in the San Francisco Bay Area. On her Etsy shop you will find hand made knitted fashion accessories and home goods. Her love of knitting started as a hobby and quickly transitioned into a business 12 years ago. Today, Jodi is also an established designer and shares her love of the craft through teaching knitting and crochet. The Start of J Pavey Designs After Jodi lost her corporate job, her husband suggested that she do something she loves. So she started selling her knitted creations. It was a success particularly because they were unique and based on her own designs. Shortly thereafter, she was invited to teach knitting at a local venue. From there things blossomed into the business she has today. Business Building Insights It takes time to build a business. Let your friends and family know about your hobby and things you love to do. You never know where that can lead in terms of connections and career opportunities. Prioritizing projects is key to