Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

The holiday season brings a spirit of giving … both spiritual giving and material giving. [4:16] The reality is people are expecting to spend money. They have their pocketbooks wide open and need to find the right gift … and sometimes any gift … to complete their holiday list. Corporations are the same. They have to figure out how to manage a holiday gifting program into all the other tasks they normally do to run the business. They’ve budgeted for gifts. They have a deadline. And they’re looking for options. The groundwork has been set and it couldn’t be more perfect! So how can you use the holiday sales “spirit” to grow your business. But not just for this year. 5 Key Steps to make your holiday sales magical! DOCUMENT [6:21] Whether you created a formal plan this year for holiday promotion or not, you can get started with writing down every action you’ve taken to attract customers. Here are some possible things you’re doing: Attending networking/local events Posting in social media Participating