Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

114 – Product Stories for the Win with Carmi Plaut

Informações:

Sinopse

Carmi has years of experience designing gift and home decor for retailer, big box, and global distributors worldwide. He learned naturally that having product stories attached to his gift designs results in big business. He is the Co-Founder and Creative Director of Smashup Studio, a cutting edge design studio. They specialize in marketing original re-purposed Gifts and Home Accessories and are involved in all aspects of design, startup, manufacturing and marketing. Carmi newest venture is taking recycled motherboards and turning them into home decor and art sculptures. He calls them Computer Bugs to love! The Gift Industry What brought Carmi into the gift industry [4:09] Discovering the art of buying and selling [4:49] The story of The Prosperity Tree [5:33] Pivoting to the design side of the gift industry [8:40] Collaboration with Make A Wish Foundation [10:36] The value of product stories – Good Luck Golf Ball [11:10] The value of product stories – Silver Pine Cone Story [11:35] Enter the latest p