Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

112 – How to Succeed in Retail Today with Andi Malone of Infinity Gifts

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Sinopse

Andi Malone is the owner of Infinity Gifts, Baskets, and Balloons. She started her business 11 years ago and is a professionally certified designer and the winner of numerous awards within her industry. Infinity Gifts’ services include custom gift baskets for all occasions as well as balloon design to make events unique and exciting. When her son and daughter were young, Andi held auctions at their baseball events to raise extra money. Her gift baskets were a huge success and over time, she recognized that this could turn into something more. That’s when the idea of starting her own business began. Today she works out of a traditional brick and mortar store in Ventura, CA. The Infinity Gifts, Baskets and Balloons Story How it all began. [4:29] A discussion on how and where she set up shop. [7:18] The role the Chamber of Commerce plays in her business. [8:54] Brick and mortar of today. [13:12] Andi recognizes that she has control issues. Here’s how she’s dealing with it. [15:08] Candle Flickering Momen