Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Sheila was laid off from her corporate job in 1992. So at the age of 42 she decided it was time to do what she loved – baking. Sheila took a treasured family recipe for brownies and launched a little brownie business. There were many ups and downs over the years, and it wasn’t until 2011 that all the hard work and sacrifices began to pay off. That was when she created a product called Brownie Brittle. By the end of that year, they had approximately 200,000 bags of Brownie Brittle on store shelves. Today they have over 30 million bags in stores nationwide as well as internationally. The Brownie Brittle Story First … a brownie business after being laid off from her corporate job. [4:54] The Brownie Brittle idea was realized. [5:43] The decision to focus solely on Brownie Brittle [7:01] Sheila shares some financial stats from her big growth year. [16:40] The cookbook – Butter and Chocolate. [17:48] Candle Flickering Moments The struggles of business development and how one major pivot was the answer. [21