Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Kitcheneez is the Direct Sales division of Lisa Shively’s Kitchen Helpers, LLC. Kitchen Helpers is a food manufacturer geared to helping families enjoy more meals at home. Lisa started her business by writing cookbooks. Then after years of hearing, “we want it quicker and easier,” she decided that the only way to do this (other than going to their house and cook dinner herself), would be to create Quick Meal Mixes so they could have “her cooking” in their own home. Lisa now has over 100 mixes that they mix and package daily to ship all over the US. The Kitcheneez Story In the beginning … [5:02] The identification and creation of Kitcheneez [20:17] A friend’s need sparked the change of the Kitcheneez sales structure. [25:06] Facebook’s role in the growth of Kitcheneez [26:29] and [27:24] Candle Flickering Moments Be careful who you trust as you build your business. [7:28] Business Building Insights A perfect example of a business’ message. [3:53] Listen to your gut. [9:42] Do you know your customer ava