Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Amy is a stay at home mom who launched an accessory business after coming up with an awesome idea. She was looking for a product that would add style to her boots and compliment any outfit. When that product couldn’t be found, she decided to create it herself. Amy didn’t have any experience in the fashion industry and had no idea how to go about getting her product made. She didn’t even know how to sew! But she borrowed her mom’s sewing machine and took it one step at a time. Two years later, here she is, growing a successful business. Amy’s been happily married for 20 years and has two sons, ages 12 and 14. The Kuhfs Story A description of Kuhfs [3:32] How Amy came up with the idea [4:53] The steps Amy took to create the product [6:50] Getting genuine feedback on Kuhfs in a creative way [7:49] How Amy presented Kuhfs to the market for the first time [10:40] Winning the Push Award from Thinker Profit and how it helped grow the biz [11:36] Amy’s newsletter strategy for customer retention [24:52] Cand