Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

  Abbe has been promoting Fortune 500 companies, entertainment, and nonprofit organizations for over 20 years. She has a broad background in all aspects of communications with expertise in brand strategy, social media marketing, content development, and publicity. Over the years, Abbe has successfully crafting marketing communications programs for some of the nation’s most prestigious companies including Viacom Inc, Showtime Networks Group, the National Restaurant Association and its Educational Foundation, The International Food Safety Council, McDonald’s Corporation, and Ronald McDonald’s Children’s Charities. Abbe branched out on her own in 1991 as a public relations consultant, and has long since morphed into her own company, Abbe Sparks Media Group. She specializes in social media marketing, content, branding, and advocacy. The focus is on clients in the digital, technology, entertainment, and nonprofit sectors. Last month, Abbe launched an independent digital news service, Socially Sparked Ne