Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Dr. Ray Lauk is the owner and founder of Dr. Ray’s Toffee in LaGrange, IL. He is also the Business Manager of the Maywood-Melrose Park-Broadview School District 89 and performs storytelling and stand-up comedy in Chicago and Rio de Janeiro, Brazil. Dr. Ray holds three UIUC degrees—a Ph.D. in Educational Administration, an MBA, and a Master’s in Elementary Education. He is an adjunct professor of educational finance at the University of Illinois at Urbana-Champaign, Concordia University, and the College of New Jersey’s international master’s program in Bangkok, Thailand. Dr. Ray has completed six Chicago Marathons and is registered for the 2017 marathon. The Story Behind Dr. Ray’s Toffee From the beginning, there was toffee! [3:06] Here’s what Dr. Ray enjoys most about the production side of making toffee. [5:12] Naming the company. [14:02] Logo creation and Dr. Ray’s unique font style. [15:08] The growth strategy. [30:39] Candle Flickering Moments Dr. Ray’s experience with Facebook ads. [9:36] There’s