Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Angela Lee opened her first Etsy shop in 2008 to sell simple jewelry that she created at her desk while working at a domestic violence hotline. Over the next few years, she developed her skills as an artisan. As her customer base grew, her hobby developed into a full-time business. Today, Brightsmith sells custom, handmade jewelry to people seeking effortlessly wearable pieces with an emphasis on craftsmanship. She still also works as a public interest attorney, serving Austin Texas’ thriving community of artists and musicians. Business Inspiration How her jewelry business “happened.” [4:22] The beginning of selling online [6:42] Candle Flickering Moments Adjusting to seasonal lulls and what to do to make that time productive [19:01] Business Building Insights The background of a business was a surprise attraction for Angela [8:58] Why Angela shut down her shop for two years! [12:44] Managing your business growth – a cautionary tale [14:14] Reopening the shop full time [16:13] Photography tips and th