Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Sandy Sandler is a marketing expert and the creator of the worldwide bestselling product, the Bowdabra. The Bowdabra is a crafting tool that helps people make professional, hand-tied bows. Her products and supplies are designed to transform the creatively-challenged into creative pros. In Sandy’s own words, “The best way to be successful in business is to remain persistent, be unique, explore new markets, expand your network and perhaps, most importantly, never give up. If you’re willing to do what others are not, you’re that much closer to achieving your goal.” Motivational Quote Business Inspiration How the idea of the Bowdabra was born [4:36] An original way of describing the Bowdabra [7:09] Candle Flickering Moments The Michaels Crafts and KMart offers [9:44] Business Building Insight Getting visibility for her product at trade shows in a unique way [7:51] A major breakthrough when she went international [11:04] All about her QVC experience [14:46] Increasing your opportunities through product exte