Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Johanna has been a freelance illustrator for more than ten years and works together with publishers, manufacturers, and advertising agencies. She is currently represented by the agency Wundergarden. Her target market is children and those who like fun characters and happy colors. Johanna is already known in her industry for being active and engaging on all kinds of Social Media Channels. Based on this experience and exposure, she started a second business called Fritzi Flock. It is all about growing illustrators’ businesses to the next level. This includes coaching, workshops, interviews and a lot more. Motivational Quote     Business Inspiration and Development The light bulb moment [4:17] First paid project – Weekly cartoon [6:14] Forming Fritzi Flock and The Doodle Challenge [9:02] Getting Started in Freelancing How to get your first clients [14:02] Getting known by publishers [15:52] Business Building Insight Listen to your flock [12:28] and [20:05] Nurturing her customers [18:58] How