Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | Startup

Jennifer Eby along with her husband Matthew own Eby Farms LLC. It is a pasture based, 36 acre working farm and homestead in rural southwestern Michigan. With her bubbly personality and contagiously positive outlook on life Jennifer has taken the simple body product of soap and created a thriving home-based (stay-at-home mom) business. In 2010 Jennifer started making soap and the next year she attended one local craft show. This has now grown into over 5,000 bars sold per year. Jen and her family attend over 13 regional shows, wholesale accounts, website sales and farmer’s markets. Jennifer has earned her title of “The Soap Lady” with hours of research, production and time spent with the customers she loves. Motivational Quote   Business Inspiration Why soap making? [7:00] Learning the trade [7:45] A Candle Flickering Moment Revising the plan to balance their family life while still keeping the business alive [15:55] Business Building Insight When they saw that soap making could be a real business