Transformative Principal

Welcome to our National Literacy Month series of podcasts, presented in partnership between the Be Podcast Network and Reading Is Fundamental (RIF).In this episode of Transformative Principal, Jodi Rubin, Senior Vice President of Marketing & Partnerships at Reading Is Fundamental (RIF), discusses the "Rally to Read 100" initiative. Launched in response to declining reading frequency and motivation among children, this initiative aims to encourage children to read 100 books by the end of March. Anyone can participate, and there are incentives for schools and individuals, including book giveaways and social media contests. RIF provides various resources to support the initiative, such as videos, activity sheets, and purposeful questions for each book. Rubin emphasizes the importance of early reading experiences, reading aloud, and community involvement in fostering a love of reading in children. She also highlights the "RIF Literacy Central" website, which offers over 30,000 resources for educators and fami