Evolved Radio

Welcome back to another episode of Evolved Radio Podcast! In today's episode, Todd is joined by Jake Gregorich, VP of Growth for Lyra Technology Group, to discuss some fascinating topics related to the challenges and strategies involved in exiting a business. Together, they dive into the concept of the "Death Valley" in the 1 to 5 Million range, where businesses face difficulties due to lack of buyer interest, low selling prices, and stalled organic growth. But fear not, because our experts are here to guide you with tactical and strategic approaches to overcome this hurdle. They explore the importance of implementing cybersecurity measures and running opt-out campaigns to ensure clients adopt best practices, ultimately leading to impressive year-over-year growth of 8 to 10%. Additionally, our speakers share their insight on being more prescriptive about the technology stack, challenging the idea of assuming client preferences and instead advocating for what they believe is best. Furthermore, they delve into