Denise Griffitts - Your Partner In Success!

Authentic Branding: Secrets to Building a Powerful Brand with Howard Lim Howard A. Lim is an award-winning business and branding strategist, author of "Authentic Branding," and the founder and CEO of HOW Creative. With over 30 years of experience, he has been building Authentic Brands® for nearly three decades. Lim's expertise spans marketing to the head, heart, and gut, and his approach seamlessly integrates profitable business models, Authentic Branding, and strategic design to help businesses succeed. He is a highly sought-after speaker and advisor, passionate about supporting and empowering businesses to transform their products and services into authentic brands.Lim's branding philosophy centers on the concept of Authentic Branding, which emphasizes the integration of strategy, identity, and management to create meaningful connections with consumers. He believes that effective branding goes beyond logos and taglines; it involves appealing to the head, heart, and gut of customers. By establishing emotion