Agency Journey

"Don't lead with the solution. This is my number one tip for agency operators. And it's my number one tip for traditional sellers, SaaS sellers—anybody who is trying to get someone to work with them."Are your sales suffering? Are you finding it harder to get calls and close deals? Are you looking for ways to run cold outreach or follow-up after an event that actually gets responses?If so, this episode of Agency Journey is for you.Jen Allen-Knuth is the founder of DemandJen, where she helps B2B sales and marketing teams build more pipeline when it might seem harder than ever before. With over 18 years of experience in sales, Jen now works with mid-market and enterprise organizations to help train their sales teams.In this episode of Agency Journey, Jen shares her insights on effective sales strategies, particularly in challenging economic times. She emphasizes the importance of focusing on the problem rather than the solution, slowing down the sales process to build trust, and using data-driven analysis to imp