The Leadership Japan Series By Dale Carnegie Training Japan

You really appreciate the importance of brand, when you see it being trashed.  Companies spend millions over decades constructing the right brand image with clients.  Brands are there to decrease the buyer’s sense of risk.  A brand carries a promise of consistent service at a certain level.  Now that level can be set very low, like some low cost airlines, where “cheap and cheerful” is the brand promise.  Another little gem from some industries is “all care and no responsibility”.  At the opposite end are the major Hotel chains.  They have global footprints and they want clients to use them where ever they are in the world. They want to be trusted that they can deliver the same level of high quality.  There are plenty of competitors around, so the pressure is on to protect the brand. When you encounter a trusted brand trash their brand promise, it makes you sit up and take notice.  When I arrived at the Taipei WestIn Hotel check-in I was told there were no rooms ready. I asked when a room will become available