Middle Earth - China's Cultural Industry Podcast

#94 Traditional Chinese Medicine – The Needling Truth

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Send us a textWith a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it?Featuring- Martin Eriksson : TCM doctor - ShaoYefan (邵叶凡) : TWOC - freelancer- Wu Yanmin : Ori-Bio - Co-founderTo go further- Middle Earth episode #82 Understanding China’s national park & scenic areas - Bitter No More: How Young Chinese Became Obsessed With TCM, article by Shao YefanMiddle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks to Ren Jiayin for production assistant, Wu Daozhi for fact-checking, Kian2018 for picture illustration and Sean Calvo for music support.The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.