Middle Earth - China's Cultural Industry Podcast

Send us a textChina has only 55% internet penetration, but almost every person online is using a smartphone, therefore a lot of phone-optimized content (video, news, silly applications to make your selfies look beautiful) is created every day. As of this month of recording, October 2018, Bytedance, the Chinese company owning news aggregator Toutiao and short video app Douyin/Tik-tok, is now THE most valuable startup in the world, more than Uber or Baidu. ​虽然中国只有55％的互联网普及率，但几乎每个网民都使用智能手机，因此每天都产生大量内容（视频，新闻，很傻但让你看起来很漂亮手机APP)。截至本期节目录制时(2018年10月)，“字节跳动”这家中国公司公司——旗下有新闻聚合器APP“今日头条”和短视频应用“抖音”/“Tik-tok”(抖音视频国际版)——现在已经是世界上最有价值的创业公司，超过了优步或者百度。 So, as I work on a television project I wanted to talk to those who just create articles, funny videos, and news on the Chinese internet. How do they make a living by creating online content? How do they find followers? And how big is the competition? 鉴于我正从事电视行业，我很想与那些在中国互联网上写文章、创作有趣的视频和新闻的人聊一聊。他们是如何通过创作线上内容谋生的？是如何吸引受众的？这个行业的竞争有多大？ This episode will be a two-part series on how the