Let's Fix Work With Laurie Ruettimann

We get it. You aren’t a tube of toothpaste. But you still need a personal brand. In fact, you already have one whether you realize it or not. The question is, are you going to take charge of it? Today, Laurie talks with personal brand expert, Jennifer McClure, about what a personal brand is, why you need to develop yours, and how it can help you excel in your professional career. Jennifer will be the first to tell you that she doesn’t like the term, personal brand, but it’s the best one she’s got. You can also think of it as your reputation, and when you consider it as your professional reputation, that makes it a lot more important, doesn’t it? We’re talking about people wanting to work with or for you, getting clients, being promoted, and more. It’s your career advancement, plain and simple. So how do you develop your personal brand? Think about Oprah Winfrey. She’s got one of the strongest personal brands in the world. Her message, live your best life, is known around the world. But her story hasn’t all b