People And Projects Podcast: Project Management Podcast

Summary In this episode, Andy talks with Jeff Gothelf about the importance of OKRs (Objectives and Key Results) as a customer-centric goal-setting framework. Based on insights from Jeff's book Who Does What By How Much?: A Practical Guide to Customer-Centric OKRs, they explore the challenges leaders face in ensuring their teams work on the right priorities, the misconceptions surrounding OKRs, and the significance of measuring outcomes and value. Jeff emphasizes the need for organizations to focus on customer needs and behavior changes rather than just task completion. The discussion also covers how to implement OKRs effectively, starting small, and the potential for using OKRs in personal goal setting. If you've ever wondered how you and your team could better drive real value for your organization and customers, this episode is for you! Sound Bites "The true measure of the value of the thing that you deliver to your customer is measuring outcomes—meaningful changes in their behavior." "The deliverable is v